The delicious and nutritious granola bars were first produced in 1975 in the USA by the food giant General Mills, which was a pioneer and founded the snack category. Since then, Nature Valley snacks have become the best sellers in the USA and are successfully marketed almost all over the world. In Israel, Nature Valley snacks have been marketed since 2003 and in a short time they have become a leading brand in the granola snack category for adults and a resounding success among consumers in Israel, who lead an active lifestyle and who also love trips, sports and experiential activities in nature.
The snacks are produced in a variety of wonderful flavors, and in rich textures that include fruits, grains, protein and special coatings. With delicious taste and are easy to carry for activities in nature, at work and outside.
The uniqueness of Nature Valley snacks is first of all in their nutritional composition: they contain natural ingredients, whole grains and pure honey, vitamins and minerals of natural origin. They do not contain trans fat, artificial sweeteners, and are a source of dietary fiber and therefore provide energy for an active lifestyle.
So… go out into nature to a new adventure, climb high, take a breath. Look to a bright horizon, take the opportunity to get out of the city. Enjoy the energy of sunrise, let yourself be renewed with the blossom.
ENJOY NATURE, ENJOY NATURE VALLEY
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