About Us
Rustic Bakery has a long tradition of producing a wide variety of fine bakery products at the highest standards. Until recently, Rustic Bakery was part of the global General Mills, the largest food concern in the world, under the well-known Pillsbury brand. Rustic Bakery began its operations in 1998 and is considered a leading company in the industry regarding the development, production, and supply of frozen and baked frozen bakery products for fresh and fine baking at all of our distribution points.
How do we do this? By constantly innovating to craft and curate the development of high-quality, delicious products that are perfectly suited to the specific requirements of the Israeli market. We have invented a breakthrough technology with a registered and exclusive patent that allows you to put products directly from the freezer into the oven, saving up to 75% of preparation time! The company operates a national distribution system and a network of sales points scattered across the country.
Professional and Personal Support: A team of baking instructors, consisting of first-class confectioners and chefs, closely supports our customers with advanced baking methods, creating menus based on the company’s products tailored to the target audience, ensuring efficient use of baking equipment, business management, and ongoing maintenance.
Make my day!
The vision and values
All of us, at Rustic Bakery, work out of love and a desire to thrill every time. Our baking, distribution and service system is based on values of innovation, integrity and teamwork. Human capital is our most valuable asset. We are proud and appreciate the contribution of the company's employees to our business success. We will always continue to be committed to providing a protected and safe work environment, with an atmosphere of mutual trust and respect, which invites the involvement of our employees and support for the various needs.
the factory
Our Factory: Crafting Exceptional Dough Products for Nearly Three Decades!
Located in the Atarot Industrial Zone, our state-of-the-art facility spans over 5,000 square meters. It houses premium sourdough production lines, traditional stone oven baking, rustic bread specialties, traditional braided challah making, and a wide variety of sweet and savory pastries. Our factory also includes advanced packaging systems and more.
We adhere to strict quality control measures, implementing ISO 9001:2015 quality management standards and the HACCP product safety management system.
With a team of over 250 employees, our factory operates at the highest standards, focusing on efficiency, continuous improvement, excellence, and the use of high-quality ingredients. Food safety and cutting-edge technology are at the heart of our production process.
All around the facility, you can enjoy the delightful aroma of freshly baked bread.
The logistics center
Our Logistics Center
Our company headquarters and logistics center are located in the Ramla Industrial Zone, covering over 3,000 square meters. The center features deep-freeze storage facilities with temperatures as low as -25°C.
We manage our supply chain with advanced systems for monitoring, inventory management, and planning distribution to sales points.
Our fleet of trucks is equipped with controlled freezing at -18°C, ensuring delivery to all parts of the country!